My Upwork Proposal Template That Wins Me Projects

In Upwork, the proposal is your first interaction with a potential client. It’s the first impression, and you want to make it a lasting impression. An Upwork proposal template can help you achieve the same in a short period.

I use proposals as an opportunity to introduce myself, highlight my expertise, and ask relevant questions to show I’m the best-suited person to get the job done.

So what I write in my proposals?

What is an Upwork Proposal Template?

In straightforward words, the Upwork proposal template is a shell to fit in the client’s exact requirements and create a custom proposal for a client in brief.

A template can help you quicken the process of writing a proposal for a client on Upwork and still maintain it’s originality for the client.

Also read: How to Get Upwork Profile Approved Even After It Is Rejected?

Is your Upwork profile getting rejected? So how to get an Upwork profile approved even if it has been rejected previously?

Why use a Template for Proposals on Upwork?

Every client’s requirement is different, and so one should never copy and paste the same proposal to multiple clients.

One can have a template that can be used over and over again with the details as per the client’s requirement. It can help you be consistent with your proposal, yet craft it in such a manner that it is different for each client. It helps to craft a proposal that isn’t lengthy, has every detail needed for clients to hire you, and asks relevant questions.

Still, you may have the question as to why should you write proposals like I do? The answer lies in the fact that it is using the same proposal template. I have managed my Upwork profile to be what it is now.

Upwork Proposal Template Upwork Profile

A Time-tested Upwork Proposal Template

I always prefer a template that I can reuse. Remember, there is a difference between a copy pasted proposal and a template-based proposal.

In a copy-paste proposal, you say the same thing for each job in a particular category. But in a template, you have common parts to reuse. You have areas to fill from what the client is looking for.

Let me share with you the exact template I use and have used for almost a decade to grab hundreds of thousands of dollars worth of development client’s work from Upwork.

If you are looking for SEO specific Upwork proposal template, check out this article here.

1. Start with a gratitude

My proposals always start with gratitude.


Thanks for sharing your XYZ requirement here at Upwork and I will be more than happy to help you. Let me share with you my expertise with XYZ and ABC.

From my experience with overseas clients, I prefer a Hi over, Hello. So all my proposals will start with Hi.

If I can get the name of the client from the job details, I will add it like Hi John. If they have not shared their name in job details, I keep it to only Hi.

The first paragraph of my proposal is always a thank note. If I get an invite from a client, I usually change the wording for the first para as

Thanks for inviting me to your XYZ requirement here at Upwork. I am more than happy to help you on your project. Let me share with you my expertise with XYZ and ABC.

But the basic structure remains the same.

It is always recommended to start a conversation with gratitude and a thank note.

2. Share the expertise

My first paragraph always begins with a thanks note. The aim is to drive the client to my next para. Then I keep my 2nd para as short as possible. With 10+ years of experience as a freelancer, one can be tempted to include a lot more samples, but I prefer to add a maximum of 3.

So my next para is

I am the owner of for more than a decade now. Have been doing a lot of XenForo development. Apart from my own forum, I have clients like ABC, DEF and GHI where I have been a developer recently. Needless to say but you can also see my Upwork profile for the feedback about XYZ jobs.

XYZ Could be vBulletin, Xenforo, PHP, CakePHP, CodeIgnitor, WordPress, or any web technology.

If I am applying for a WordPress development work, I change to Change the word forum to blog, aka – Apart from my blog, I have clients …

3. Ask Questions, Offer Suggestions

The third paragraph is a completely custom part of the proposal. It depends on how the client has shared his requirements.

If a client has shared a list of things, I keep numbers matching the numbers of the client’s requirement for easy reference.

So if a client shares

  1. Do X.
  2. Then Do Y.
  3. Do Z.

I keep my proposal’s third para as a list

  1. I can do X.
  2. Have questions in Y.
    1. Question 1
    2. Question 2
  3. I can do Z, but moving Z to stage 2 can help you finish things within the timeline and very low on budget.

4. The concluding part

Proposals should never be more than three paragraphs, but if you have the 4th, it has to be only for the call to action and include essential information. I conclude my proposal with a short line about when I can start and any critical information that can impact the delivery of the project.

Normally it is

I can start your project immediately and let me know if you would like to discuss anything further with me.

Shabbir Bhimani


I can start your project immediately and look forward to working with you.

Shabbir Bhimani

If I cannot start immediately, I will share a tentative time like next week or even provide a date from the 15th of this month.

5. Exclude Fluff

I have been tempted to write a lengthy proposal and have tried many templates. As an example, I experimented when I see others bid with low price; I tried including

You may find my quote a little higher than what most people here would charge. The reason is simple: I am not desperate to generate quick bucks here at Upwork but provide a complete technical expertise for my clients.

Or if I see too many companies apply

I am an individual who personally works for you and not a company where you discuss things with a person who actually is not working on your tasks.

Or if I am not the best

Should you find my proposal inappropriate for your current needs and budget, feel free to move forward and find the best provider for this project. But keep me on your list; you may need me in the future. Please contact me anytime if you need help.

And can have a lot of such templatized content, but then it does not make sense to add more content to the proposal, which is not relevant.

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